Why other Anti-Spam Efforts Fail pdf - 342K
Most anti-spam efforts merely provide a temporary and false sense of sucess. In reality, they have you chasing your tail and caught in an endless cycle as demonstrated in Figure A. – The Anti-Spam Insanity Cycle.
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If the above strategy was actually effective, then we wouldn’t see the spam volume increasing year after year and now estimated at 80-85%(1) of all email traffic. What a waste!
These anti-spam efforts never get you closer to the goal, because they are not focused on the goal.
What is the Goal?
An end to spam! (Email Nirvana)
CapeMax is focused on this goal.
How?
Only by isolating spammers and introducing them to significant consequences is this possible.
CapeMax has designed an entirely new email system that will employ its patent pending methodology and a system structure to isolate and weed out Spammers, and other abusive email users.
This method puts YOU in control to impose Fines & Consequences on spammers. Key aspects of how this methodology works from an email user’s perspective are shown in the CapeMax system demonstrations. Also, a more specific description on the basis and foundation of the CapeMax methodology is outlined in the "What to do About Spam?" brief.
And, from a general system perspective, isolating spammers in CapeMax is done through finite cycles of Registration Criteria Progression, illustrated by Figures B, C & D.
This means that the criteria necessary for new member registration progresses as the system’s user base grows. This raises the bar, so to speak, in order to isolate spammers continually until there are no more spammers. While also allowing email system users who have demonstrated respectful email behavior to communicate freely without additional constraint.
Figure B represents the first cycle of Registration Criteria Progression, where a new member simply has to make a promise to respect other members by not spamming them. This unique opportunity to join simply on the honor system is limited to those that join before CapeMax’s beta system launch.
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Any members that violate their commitment will have to pay a fine or be expelled.
Figure C represents the second cycle of Registration Criteria Progression, where a new member makes the same promise as in Cycle 1. However, new members registering in this second cycle will also have a probationary period in which their daily sending capacity will be limited in ways that would not infringe on the average email user, but would make it impractical for massive spamming campaigns.
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Again, any members that violate their commitment will have to pay a fine or be expelled.
Previously expelled users may re-join with a different username, but now they face the stricter Registration Criteria.
Figure D represents the third cycle of Registration Criteria Progression, where a new member makes the same promise as in Cycle 1. However, new members registering in the third cycle will also have to guarantee their compliance to pay fines with a credit card account on file; or accept a longer probationary period where their daily sending capacity will be limited significantly, until they have demonstrated good email usage behavior.
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Again, any members that violate their commitment will have to pay a fine or be expelled.
Again, previously expelled users may re-join with a different username, but now they face a stricter Registration Criteria.
Unlike the endless “Anti-Spam Insanity Cycle” from Figure A, each cycle of Registration Criteria Progression isolates sapmmers further and gets us closer to the goal.
In a CapeMax based email system, all users can be held accountable, but the only ones that need to worry about being held accountable and fined or expelled are spammers; or other abusive and fraudulent email users.
While holding spammers accountable seems like a monumental task, in the right system - it is not.
For simplicity, assume that less than 1% of email users are spammers.
That would mean that more than 99% of email users are not spammers.
Since, only spammers will find the responsibility of using such email system burdensome, CapeMax is able to focus all enforcement efforts on this 1%, should they attempt to abuse the CapeMax system and its members.
CapeMax introduces a greater level of personal responsibility for membership, but this level of responsibility is not much different than what the majority of email users take upon themselves simply as a matter of common courtesy.
Cast your Vote to End Spam by Pre-Registering
For more information see:
(1) Messaging Anti-Abuse Working Group (MAAWG) – Email Metrics Program, page 2, Report # 6, Second Quarter 2007; www.MAAWG.org PDF (200k)
